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The Dynamics Of Mass Communication [PDF Download]

The Dynamics of Mass Communication PDF
Author: Joseph R. Dominick
Publisher:
Release Date: 2005
ISBN: 9780072885798
Size: 61.80 MB
Format: PDF, Mobi
Category : Mass media.
Languages : en
Pages : 494
View: 4257

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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

Dynamics Of Mass Communication [PDF Download]

Dynamics of Mass Communication PDF
Author: Joseph Dominick
Publisher:
Release Date: 2001-06
ISBN: 9780071123303
Size: 15.50 MB
Format: PDF, Kindle
Category :
Languages : en
Pages :
View: 2075

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This book focuses on aspects of the media - history, organization, ownership, economics, feedback and career -with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's writing style has made this text a student favourite.

The Dynamics Of Mass Communication [PDF Download]

The Dynamics of Mass Communication PDF
Author: George R Rodman
Publisher: McGraw-Hill
Release Date: 2008-03
ISBN: 9780073345291
Size: 68.62 MB
Format: PDF
Category : Mass media
Languages : en
Pages : 576
View: 4182

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This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free "Media World" DVD as well free access to "PowerWeb"--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!

The Psychology Of Music In Multimedia [PDF Download]

The psychology of music in multimedia PDF
Author: Siu-Lan Tan
Publisher: OUP Oxford
Release Date: 2013-06-27
ISBN: 0191503266
Size: 46.64 MB
Format: PDF, ePub
Category : Psychology
Languages : en
Pages : 456
View: 890

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For most of the history of film-making, music has played an integral role serving many functions - such as conveying emotion, heightening tension, and influencing interpretation and inferences about events and characters. More recently, with the enormous growth of the gaming industry and the Internet, a new role for music has emerged. However, all of these applications of music depend on complex mental processes which are being identified through research on human participants in multimedia contexts. The Psychology of Music in Multimedia is the first book dedicated to this fascinating topic. The Psychology of Music in Multimedia presents a wide range of scientific research on the psychological processes involved in the integration of sound and image when engaging with film, television, video, interactive games, and computer interfaces. Collectively, the rich chapters in this edited volume represent a comprehensive treatment of the existing research on the multimedia experience, with the aim of disseminating the current knowledge base and inspiring future scholarship. The focus on empirical research and the strong psychological framework make this book an exceptional and distinctive contribution to the field. The international collection of contributors represents eight countries and a broad range of disciplines including psychology, musicology, neuroscience, media studies, film, and communications. Each chapter includes a comprehensive review of the topic and, where appropriate, identifies models that can be empirically tested. Part One presents contrasting theoretical approaches from cognitive psychology, philosophy, semiotics, communication, musicology, and neuroscience. Part Two reviews research on the structural aspects of music and multimedia, while Part Three focuses on research examining the influence of music on perceived meaning in the multimedia experience. Part Four explores empirical findings in a variety of real-world applications of music in multimedia including entertainment and educational media for children, video and computer games, television and online advertising, and auditory displays of information. Finally, the closing chapter in Part Five identifies emerging themes and points to the value of broadening the scope of research to encompass multisensory, multidisciplinary, and cross-cultural perspectives to advance our understanding of the role of music in multimedia. This is a valuable book for those in the fields of music psychology and musicology, as well as film and media studies.

Encyclopedia Of Media And Communication [PDF Download]

Encyclopedia of Media and Communication PDF
Author: Marcel Danesi
Publisher: University of Toronto Press
Release Date: 2013-06-17
ISBN: 1442695536
Size: 10.52 MB
Format: PDF, Mobi
Category : Social Science
Languages : en
Pages : 752
View: 5785

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The first comprehensive encyclopedia for the growing fields of media and communication studies, the Encyclopedia of Media and Communication is an essential resource for beginners and seasoned academics alike. Contributions from over fifty experts and practitioners provide an accessible introduction to these disciplines' most important concepts, figures, and schools of thought – from Jean Baudrillard to Tim Berners Lee, and podcasting to Peircean semiotics. Detailed and up-to-date, the Encyclopedia of Media and Communication synthesizes a wide array of works and perspectives on the making of meaning. The appendix includes timelines covering the whole historical record for each medium, from either antiquity or their inception to the present day. Each entry also features a bibliography linking readers to relevant resources for further reading. The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.

Media Studies [PDF Download]

Media Studies PDF
Author: Philip Rayner
Publisher: Psychology Press
Release Date: 2004
ISBN: 9780415291736
Size: 40.81 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 285
View: 3880

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An innovative new textbook which brings together a comprehensive collection of primary source material for all those studying the media at university and pre-university level.

European Media In The Digital Age [PDF Download]

European Media in the Digital Age PDF
Author: Richard Rooke
Publisher: Routledge
Release Date: 2013-11-04
ISBN: 1317866053
Size: 18.86 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 288
View: 5986

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This introductory textbook for Media and Communication Studies students is designed to encourage observation and evaluation of the European media in the digital age, enabling students to grasp key concepts and gain a broad and clear overview of the area. It also introduces the principal debates, developments (legislative, commercial, political and technological) and issues shaping the European media today, and examines in depth the mass media, digital media, the internet and new media policy. Understanding today’s media scene from print to audiovisual needs a wider view and this book helps make comprehensible the European media within a broader global media landscape. The text is pedagogically rich and explores a variety of approaches to help the reader gain a better understanding of the European media world. Students are encouraged to start thinking about statistics, relating this to economics, analysing regulations, and combining media theories with theories of European Union integration. The book also includes the use of case studies, illustrations, summaries, critical reflections and directions to wider reading. The European Media in the Digital Age is recommended for all Media Studies students and is also of key interest to students of Politics and Policy, Business Studies, International Studies and European Studies

Media Management In The Age Of Giants [PDF Download]

Media Management in the Age of Giants PDF
Author: Dennis F. Herrick
Publisher: UNM Press
Release Date: 2012-08-15
ISBN: 0826351646
Size: 48.61 MB
Format: PDF
Category : Language Arts & Disciplines
Languages : en
Pages : 416
View: 116

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The emergence of giant media corporations has created a new era in mass communications. The world of media giants—with a focus on the bottom line—makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.