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The Dynamics Of Mass Communication [PDF Download]

The Dynamics of Mass Communication PDF
Author: Joseph R. Dominick
Publisher:
Release Date: 2005
ISBN: 9780072885798
Size: 72.39 MB
Format: PDF
Category : Mass media.
Languages : en
Pages : 494
View: 6194

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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

Dynamics Of Mass Communication [PDF Download]

Dynamics of Mass Communication PDF
Author: Joseph Dominick
Publisher:
Release Date: 2001-06
ISBN: 9780071123303
Size: 67.45 MB
Format: PDF, ePub
Category :
Languages : en
Pages :
View: 727

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This book focuses on aspects of the media - history, organization, ownership, economics, feedback and career -with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's writing style has made this text a student favourite.

The Dynamics Of Mass Communication [PDF Download]

The Dynamics of Mass Communication PDF
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date: 2001-06
ISBN: 9780072488968
Size: 38.10 MB
Format: PDF, ePub
Category : Social Science
Languages : en
Pages :
View: 4847

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The Dynamics of Mass Communication: Media in the Digital Age focuses on aspects of the media -- history, organization, ownership, economics, feedback, and career -- with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's cogent and lively writing style has made this text a student favorite.

The Dynamics Of Mass Communication [PDF Download]

The Dynamics of Mass Communication PDF
Author: George R Rodman
Publisher: McGraw-Hill
Release Date: 2008-03
ISBN: 9780073345291
Size: 10.73 MB
Format: PDF, Kindle
Category : Mass media
Languages : en
Pages : 576
View: 3263

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This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. "Mass Media in a Changing World" is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free "Media World" DVD as well free access to "PowerWeb"--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!

Dynamics Of Mass Communication [PDF Download]

Dynamics of Mass Communication PDF
Author: Joseph R. Dominick
Publisher:
Release Date: 2011
ISBN: 9780071221467
Size: 44.50 MB
Format: PDF
Category : Mass media
Languages : en
Pages : 482
View: 864

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Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.

Media Management In The Age Of Giants [PDF Download]

Media Management in the Age of Giants PDF
Author: Dennis F. Herrick
Publisher: UNM Press
Release Date: 2012
ISBN: 0826351638
Size: 75.10 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 399
View: 6181

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The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Dynamics Of News Reporting And Writing [PDF Download]

Dynamics of News Reporting and Writing PDF
Author: Vincent F. Filak
Publisher: CQ Press
Release Date: 2017-11-29
ISBN: 1506344763
Size: 30.31 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 344
View: 2118

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Journalists in today’s media environment require a skill set that can be adapted to a variety of media. Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age teaches students the foundational skills they need to successfully report and write the news in an evolving digital landscape. Author Vince F. Filak offers guidance on the essential skills of the industry while weaving in the “how-to’s” of writing digital news. Recognizing that well-crafted stories are founded on sharp prose, this new text covers the foundational elements of newswriting, such as lead writing, structure, and storytelling while also teaching students how to think critically and determine what matters most to their readers. Key Features: An audience-centric approach encourages students to understand why and how news is relevant to the lives of their readers before they even start digging into their stories. “Write Now! Exercises” provide students with an opportunity to immediately practice the core set of skills they have just learned and apply these skills to various platforms. “Consider This” debates spark classroom discussions by encouraging students to take a closer look at a current issue or ideological dilemma and make a valid case for their position. “Thoughts from a Pro” offer students an up-close look at a specific aspect of reporting and writing from a professional who is plying their trade each day.