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Media Management In The Age Of Giants [PDF Download]

Media Management in the Age of Giants PDF
Author: Dennis F. Herrick
Publisher: UNM Press
Release Date: 2012
ISBN: 0826351638
Size: 39.15 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 399
View: 4480

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The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age? Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

Media Management In The Age Of Giants [PDF Download]

Media Management in the Age of Giants PDF
Author: Dennis F. Herrick
Publisher: Wiley-Blackwell
Release Date: 2003-04-21
ISBN: 9780813816999
Size: 27.42 MB
Format: PDF, Kindle
Category : Language Arts & Disciplines
Languages : en
Pages : 420
View: 1725

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The emergence of giant media corporations has created a new era of mass communications. This new age of media giants, with an obsession for the bottom line to satisfy shareholders dominated by institutional investors, has made awareness of business and financial issues more critical than ever for both new and continuing employees of such enterprises. Media Management in the Age of Giants: Business Dynamics of Journalism is a fresh, insightful, practical media management textbook that examines the current media industry in an age when all the rules seem to be changing because of the new phenomena of digital technology, publicly-traded media conglomerates, and changing media habits and values among consumers. Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Focusing on newspaper, TV and radio companies, the text is filled with real-life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies. Features include chapter-ending case studies and website listings, balance sheet and income statement examples, information on labor unions, a thought-provoking chapter on entrepreneurship, and a detailed index. Written in a clear, conversational style by a former newspaper owner and publisher, Media Management in the Age of Giants explores the business of media and puts students and media employees a step ahead of their peers in knowing what it takes to be promoted into management some day

Emerging Issues In Contemporary Journalism [PDF Download]

Emerging Issues in Contemporary Journalism PDF
Author: Bala A. Musa
Publisher:
Release Date: 2006
ISBN:
Size: 47.34 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 328
View: 3085

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Significant changes in information technology, media ownership and management structure, journalistic culture, and communication policy are rapidly reshaping the media landscape. Media proliferation has multiplied the sources and volume of news, entertainment, and advertising available to society. This book provides a broad and in-depth analysis of the factors driving the new trends in 21st Century journalism and mass communication. It gives a roadmap for understanding the new media environment and its implications for the communication industry and audience alike.

Media Ownership [PDF Download]

Media Ownership PDF
Author: Ronald E. Rice
Publisher: Hampton Press (NJ)
Release Date: 2008
ISBN: 9781572736856
Size: 17.31 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 452
View: 4182

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Trends and developments in social values, political ideologies, media policies, economic conditions, globalization, media technologies, and telecommunications networks have all interacted to generate significant changes in the nature of media industries, production, content, distribution, exhibition, and use. This book considers a wide variety of interdisciplinary discussion and analysis of historical, legal, cultural, policy, research, professional, oppositional and ethical perspectives on the media ownership question.

Strategic Management In The Media [PDF Download]

Strategic Management in the Media PDF
Author: Lucy Küng
Publisher: SAGE
Release Date: 2008-04-11
ISBN: 147390384X
Size: 16.68 MB
Format: PDF, ePub, Mobi
Category : Language Arts & Disciplines
Languages : en
Pages : 256
View: 2275

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"This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.

India In The Age Of Globalization [PDF Download]

India in the Age of Globalization PDF
Author: Suman Gupta
Publisher:
Release Date: 2003
ISBN:
Size: 75.67 MB
Format: PDF, Docs
Category : Globalization
Languages : en
Pages : 416
View: 7477

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Contributed articles presented earlier in an international workshop initiated at Nehru Memorial Museum and Library, New Delhi, India, 26-28 March, 2002.

The Age Of Behemoths [PDF Download]

The Age of Behemoths PDF
Author: Anthony Smith
Publisher: Priority PressPublications
Release Date: 1991
ISBN:
Size: 52.95 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 83
View: 4590

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A Twentieth Century Fund paper, distributed by the Brookings Institution. Smith (president, Magdalen College, Oxford) traces the concentration of media ownership and emergence of new global media giants, trends which threaten the diversity of information sources available to citizens in a democracy. Annotation copyrighted by Book News, Inc., Portland, OR

Impact Of Corporate Takeovers [PDF Download]

Impact of Corporate Takeovers PDF
Author: United States. Congress. Senate. Committee on Banking, Housing, and Urban Affairs. Subcommittee on Securities
Publisher:
Release Date: 1985
ISBN:
Size: 12.10 MB
Format: PDF, Docs
Category : Consolidation and merger of corporations
Languages : en
Pages : 1276
View: 2269

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Anti Americanisms [PDF Download]

 Anti  Americanisms PDF
Author: Michael Draxlbauer
Publisher: Lit Verlag
Release Date: 2004
ISBN:
Size: 31.37 MB
Format: PDF, ePub, Docs
Category : History
Languages : en
Pages : 345
View: 2984

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"(Anti-)Americanisms" is a collection of articles presented during the international conference of the Austrian Association for American Studies in 2002. Focusing on the various propagations of American culture in literature, music, film, "the new media", architecture, politics, and ways of life, these essays question the notion of (Anti-)Americanism as an object-oriented construct, a convenient vehicle used to transport ideology. The spectrum of topics includes the historical dimensions of European Anti-Americanism, roots of Anti- Americanism in post-World-War II Austria, and the relationship between Anti-Americanism and American Studies.