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Global Marketing Management System [PDF Download]

Global Marketing Management System PDF
Author: Basil Janavaras
Publisher: World Scientific Publishing Company
Release Date: 2017-04-25
ISBN: 9813201096
Size: 31.24 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 340
View: 2616

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This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities. The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice. More about GMMSO GMMSO4 Student User Guide (2 MB) What is GMMS? For Professors (2 MB) What is GMMS? For Consultants and SMEs (2 MB) Contents:The Global Marketing Management System:Introduction:Globalization and the Need for a Global Business EducationProject-based Learning and GMMSOUnderstanding the Firm's Strategic Position:Information ScanningPerforming a Firm Level Strategic AnalysisSummaryThe Search for Global Markets:The Decision Making ProcessPreliminary Screening of MarketsThe Process of Screening Countries Using Three Separate Screening Matrices Performing an in-Depth Market Analysis of the Two Best MarketsMarket and Company Sales PotentialAnalyzing Market/Country Specific Competitive AnalysisIdentification of Country-entry Conditions for the FirmAnalysis of Financial and Market Entry ConditionsCreating an Entry Strategy into a Selected Market:Selecting an Entry Mode into the Target MarketThe Business Environment of the Selected MarketCreating a Marketing Plan with Its Firm Specific Goals and ObjectivesDeveloping a Product StrategyDeveloping a Pricing StrategyCreation of a Promotional StrategyDeveloping of a Distribution StrategyCreation of a Financial StrategyCreating the Organizational Structure for the New MarketUnderstanding Exit Strategy and ScenariosSummaryThe GMMSO4 Software System:GMMSO4:What Is GMMSO?Bridge the GapBenefitsBackground to the Development of the Online Version of the GMMS MethodLearning OutcomesCase Study:Lafkiotis Winery Entry into United States: A Report Created by Using the GMMSO4 SystemLafkiotis Winery's Strategic AnalysisThe Search for Global MarketEntry Strategy into the US Market Readership: Students, instructors, researchers and professionals working in the fields of marketing management, global strategy and international business.

Global Marketing Management [PDF Download]

Global Marketing Management PDF
Author: Warren J. Keegan
Publisher: Pearson Education
Release Date: 2001
ISBN: 9780138418267
Size: 49.69 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 610
View: 275

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This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations.

Global Marketing Management [PDF Download]

Global Marketing Management PDF
Author: Masaaki (Mike) Kotabe
Publisher: John Wiley & Sons
Release Date: 2020-01-09
ISBN: 1119563119
Size: 27.78 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 768
View: 6271

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Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

Global Marketing Management [PDF Download]

Global Marketing Management PDF
Author: Robert Dow Buzzell
Publisher: Prentice Hall
Release Date: 1995
ISBN:
Size: 12.68 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 686
View: 6154

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Case studies include IKEA, Hoover, Nestle and the Body Shop International.

Global Marketing Management [PDF Download]

Global Marketing Management PDF
Author: Kiefer Lee
Publisher: Oxford University Press, USA
Release Date: 2009
ISBN: 9780199239429
Size: 74.35 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 565
View: 7693

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'Global Marketing Management' provides comprehensive coverage of the issues which define marketing in the world today, equipping students with some of the most current knowledge and practical skills to help them make key management decisions in the dynamic and challenging global trade environment.

Global Marketing Management [PDF Download]

Global Marketing Management PDF
Author: Masaaki Kotabe
Publisher:
Release Date: 2011
ISBN: 9780470505748
Size: 78.12 MB
Format: PDF, ePub
Category : Export Marketing
Languages : en
Pages : 717
View: 3547

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Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. The 5th Edition further addresses some peculiar phenomenon being observed in global marketing today. Whether they choose to pursue marketing careers, all students learn how marketing managers can affect other business functions for effective corporate performance on a global basis and how to work effectively with others for the same corporate goal. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Global Marketing Management [PDF Download]

Global Marketing Management PDF
Author: S. A. Sherlekar
Publisher:
Release Date: 2010
ISBN: 9781441674753
Size: 16.48 MB
Format: PDF, Kindle
Category : Export marketing
Languages : en
Pages : 578
View: 3021

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Global Marketing Management [PDF Download]

Global Marketing Management PDF
Author: Gustavo Morales
Publisher: Scientific e-Resources
Release Date: 2018-07-02
ISBN: 1839473126
Size: 23.36 MB
Format: PDF, Mobi
Category :
Languages : en
Pages : 324
View: 5536

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Global Marketing is invaluable text for M.Com, and MBA students studying international or global marketing. Today, many companies have trouble deciding whether using a truly global marketing strategy is right for them. There is a slight trend back toward localization due to new efficiencies of customization made possible by technology, the Internet, and new manufacturing processes. "e;Mass Customization"e; has now taken the place of "e;Mass Production."e; In today's world, the customer does not always respond to a "e;one size fits all"e; approach. Global marketing is also a field of study in general business management to provide valuable products, solutions and services to customers locally, nationally, internationally and worldwide. Global Marketing Management equips students with knowledge and skills to enable them to make key management decisions and understand how organisations may be navigated through the increasingly dynamic and challenging global trading environment. Global marketing management is of great importance to a company that is looking to offer its product in an international market. This book will give a high level overview of the planning and organization marketing leaders must address when considering a new country to sell its product in.

Global Marketing Management 6th Edition [PDF Download]

Global Marketing Management  6th Edition PDF
Author: Masaaki (Mike) Kotabe
Publisher: Wiley Global Education
Release Date: 2014-01-31
ISBN: 1118808215
Size: 48.22 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 696
View: 6314

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Global Marketing Management 6e prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more multilateral. Relevant to all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Global Marketing Management [PDF Download]

Global Marketing Management PDF
Author: Keegan
Publisher: Pearson Education India
Release Date: 2002-09
ISBN: 9788177580082
Size: 71.12 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages : 617
View: 3126

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This book broke new ground in the field of international marketing when it was published in 1974. It combined text with classroom tested graduate level cases and was an immediate worldwide success. This revision continues the path breaking tradition of this book. The seventh edition is the most exciting revision in the books history. Perhaps most significantly, for the first time in modern history, even large population, low income countries such as China and India appear to have achieved the ability to maintain sustained development and growth that will, if continued, transform these countries to high income countries.