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Dynamics Of Mass Communicationtheory And Practice [PDF Download]

Dynamics Of Mass CommunicationTheory And Practice PDF
Author: Uma Narula
Publisher: Atlantic Publishers & Dist
Release Date: 2006
ISBN: 9788126906369
Size: 14.86 MB
Format: PDF, Docs
Category : Communication
Languages : en
Pages : 312
View: 6298

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The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved And Changed Overtime And That Has Changed Its Dynamics Both In Theory And Practice. The Book Has Presented The Significance Of These Dynamics. The Relevance And Significance Of Dynamics Of Communications In Every Walk Of Human Life Is Presented Through Vivid Human Stories. These Stories Suggest That Power Of Communication Lays In Its Holistic Integration Of Various Communication Perspectives. That Is The Major Contribution Of The Book. In 2000 Decades The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance. The Book Is Unique In Presenting Significance Of Such Dynamics And Impacts To All Those Who Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc. In Different World Societies. It Is Challenging And Provocative Book And Essential Reading For All Those Who Care About Such Dynamics. The Author S Four Decades Of Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Dynamic View Of Communication In Cohesive And Understandable Pattern.

Mcquail S Reader In Mass Communication Theory [PDF Download]

McQuail s Reader in Mass Communication Theory PDF
Author: Denis McQuail
Publisher: SAGE
Release Date: 2002-04-22
ISBN: 9780761972433
Size: 75.20 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 427
View: 5879

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McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.

Media Relations In Sport [PDF Download]

Media Relations in Sport PDF
Author: William Nichols
Publisher:
Release Date: 2002
ISBN:
Size: 13.35 MB
Format: PDF, Docs
Category : Health & Fitness
Languages : en
Pages : 291
View: 3956

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Provides a framework for understanding the connection between the informational and commercial sides of sports information management. Part I addresses the working relationships between journalists and sport organisations as they have evolved over the years. Part II defines the various roles of sports information specialists along with their duties in disseminating information. It provides practical guidelines on everything from writing press releases to preparing media guides to organising events such as news conferences and media days. Part III addresses the responsibilities of sports information professionals: How to organise and manage game coverage what to do to promote special events ranging from awards banquets to tournaments and how to develop publicity campaigns. Part IV confronts the ethics of these formalised working relationships and the ideology they perpetuate. The book is for students in sport management as well as students in journalism public relations or communications. Each chapter contains a glossary of terms discussion questions suggested exercises role playing activities and extensive notes.

Mcquail S Mass Communication Theory [PDF Download]

McQuail s Mass Communication Theory PDF
Author: Denis McQuail
Publisher: SAGE
Release Date: 2010-03-12
ISBN: 1849202915
Size: 22.90 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : en
Pages : 621
View: 1299

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McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field A new streamlined structure for better navigation More definitions, examples, and illustrations throughout to bring abstract concepts to life Major updates on new media, globalization, work and economy McQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

The Dynamics Of Persuasion [PDF Download]

The Dynamics of Persuasion PDF
Author: Richard M. Perloff
Publisher: Lawrence Erlbaum Assoc Incorporated
Release Date: 1993
ISBN: 9780805813777
Size: 46.90 MB
Format: PDF, Mobi
Category : Psychology
Languages : en
Pages : 411
View: 1285

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Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.

Choice [PDF Download]

Choice PDF
Author:
Publisher:
Release Date: 1969
ISBN:
Size: 28.32 MB
Format: PDF, ePub, Docs
Category : Academic libraries
Languages : en
Pages :
View: 5390

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Mass Communication Theory An Introduction [PDF Download]

Mass Communication Theory An Introduction PDF
Author: Denis McQuail
Publisher: SAGE Publications Limited
Release Date: 1994-06
ISBN:
Size: 22.93 MB
Format: PDF, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 416
View: 883

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The fully revised edition of this successful textbook has been comprehensively rewritten to take account of recent theory and research and to improve the accessibility of the text. The book provides a nontechnical introduction to the range of approaches to understanding mass communication. It offers an integrated treatment of the major components of mass communication - the sender, the message and the audience - and encompasses the various forms of mass communication in contemporary societies including television, radio, newspapers, film, music and new communication technologies. Throughout, Denis McQuail shows how theories of mass communication relate to the understanding of society as a whole.

Theories Of Human Communication [PDF Download]

Theories of Human Communication PDF
Author: Stephen W. Littlejohn
Publisher: Wadsworth Publishing Company
Release Date: 1999
ISBN:
Size: 67.46 MB
Format: PDF, Kindle
Category : Communication
Languages : en
Pages : 409
View: 6959

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This is one of the most demanding courses for Communication users, and THEORIES OF COMMUNICATION is considered the seminal text in the field. Littlejohn presents theories in a clear and accessible writing style while maintaining the high level of scholarship and analysis.