All free and available in most ereader formats.

The Dynamics Of Mass Communication [PDF Download]

The Dynamics of Mass Communication PDF
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date: 1996
ISBN: 9780070179967
Size: 16.99 MB
Format: PDF, ePub
Category : Communication
Languages : en
Pages : 599
View: 6687

Get Book

This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.

The Dynamics Of Mass Communication [PDF Download]

The Dynamics of Mass Communication PDF
Author: Joseph R. Dominick
Publisher:
Release Date: 2005
ISBN: 9780072885798
Size: 62.24 MB
Format: PDF, ePub
Category : Mass media.
Languages : en
Pages : 494
View: 911

Get Book

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.

Dynamics Of Mass Communication [PDF Download]

Dynamics of Mass Communication PDF
Author: Joseph R. Dominick
Publisher:
Release Date: 2011
ISBN: 9780071221467
Size: 55.64 MB
Format: PDF, ePub
Category : Mass media
Languages : en
Pages : 482
View: 4793

Get Book

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and many more.

Dynamics Of Mass Communication [PDF Download]

Dynamics of Mass Communication PDF
Author: Joseph Dominick
Publisher:
Release Date: 2001-06
ISBN: 9780071123303
Size: 47.97 MB
Format: PDF, Kindle
Category :
Languages : en
Pages :
View: 3225

Get Book

This book focuses on aspects of the media - history, organization, ownership, economics, feedback and career -with increased focus on ethics and the critical cultural perspective. New to this edition is a section on the impact of the digital age in each media chapter. Dominick's writing style has made this text a student favourite.

Dynamics Of Mass Communicationtheory And Practice [PDF Download]

Dynamics Of Mass CommunicationTheory And Practice PDF
Author: Uma Narula
Publisher: Atlantic Publishers & Dist
Release Date: 2006
ISBN: 9788126906369
Size: 41.34 MB
Format: PDF
Category : Communication
Languages : en
Pages : 312
View: 3388

Get Book

The Present Book Has Highlighted The Impacts Of The Two Significant Communication Dynamics Of Innovative Communication Technologies And Globalization Process In The Current Decades Which Have Transformed The World. Dynamics Of Mass Media And Interpersonal Communications, Viz. Economics, Literacy, Social, Technology And Globalization Are Changing Human Condition. The Impact And Interplay Of These Different Dynamics Create The Holistic Communication Scenario. New Ideas, New Models Of Communications And Newer Perspectives Through Which Communication Has Been Studied, Applied, Or Practiced Have Evolved And Changed Overtime And That Has Changed Its Dynamics Both In Theory And Practice. The Book Has Presented The Significance Of These Dynamics. The Relevance And Significance Of Dynamics Of Communications In Every Walk Of Human Life Is Presented Through Vivid Human Stories. These Stories Suggest That Power Of Communication Lays In Its Holistic Integration Of Various Communication Perspectives. That Is The Major Contribution Of The Book. In 2000 Decades The Communication Scholars, Teachers And Trainers, Researchers, Practitioners, Professionals, And Educators Look Forward To An Integrated Communication Scenario For People, Society And Governance. The Book Is Unique In Presenting Significance Of Such Dynamics And Impacts To All Those Who Focus On The Critical Issues Of Development, Culture, Globalization And Information Technology Etc. In Different World Societies. It Is Challenging And Provocative Book And Essential Reading For All Those Who Care About Such Dynamics. The Author S Four Decades Of Communication Researches In Diverse Communication Areas, From Diverse Perspectives And In Different Geo Areas Have Provided Depth In Presenting The Dynamic View Of Communication In Cohesive And Understandable Pattern.

Looseleaf For Dynamics Of Mass Communication Media In Transition [PDF Download]

Looseleaf for Dynamics of Mass Communication  Media in Transition PDF
Author: Joseph Dominick
Publisher: McGraw-Hill Education
Release Date: 2012-05-22
ISBN: 9780077649753
Size: 24.94 MB
Format: PDF
Category : Social Science
Languages : en
Pages : 512
View: 5880

Get Book

Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Dynamics Of Media Writing [PDF Download]

Dynamics of Media Writing PDF
Author: Vincent F. Filak
Publisher: CQ Press
Release Date: 2018-07-18
ISBN: 1506381456
Size: 41.71 MB
Format: PDF, ePub, Docs
Category : Language Arts & Disciplines
Languages : en
Pages : 296
View: 6760

Get Book

This fully updated Second Edition of Dynamics of Media Writing helps students learn transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help students hone their media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help students both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for students to apply. New "Give It a Try" features at the end of the Adapt and Connect boxes allow students to try out the skills outlined. Bundle the new edition with the student workbook and save! Your students save when you bundle this text with a corresponding student workbook. Order using bundle ISBN 9781544361970. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/filakmedia2e.

The Dynamics Of Persuasion [PDF Download]

The Dynamics of Persuasion PDF
Author: Richard M. Perloff
Publisher: Routledge
Release Date: 1993
ISBN:
Size: 61.50 MB
Format: PDF, Docs
Category : Psychology
Languages : en
Pages : 411
View: 2339

Get Book

Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.