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The Dynamics Of Mass Communication [PDF Download]

The Dynamics of Mass Communication PDF
Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Release Date: 1996
ISBN: 9780070179967
Size: 71.39 MB
Format: PDF, Docs
Category : Communication
Languages : en
Pages : 599
View: 5018

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This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.

Dynamics Of Political Communication [PDF Download]

Dynamics of Political Communication PDF
Author: Michael Angel Folorunso
Publisher: AuthorHouse
Release Date: 2013-01
ISBN: 1481782053
Size: 80.97 MB
Format: PDF, ePub
Category : Political Science
Languages : en
Pages : 226
View: 4300

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Effective political communication involves diligent identification of problems on the one hand and proffering solutions on the other using popular images to affect decision making, sharing, and acting. This book is aimed at making readers politicians, students, policy makers, political activists, social actors, and researchers to understand the fact that political communication is not value-free. It shows the ways and means of generating media literacy as well as power literacy. Political communication is a multidisciplinary subject required to elevate and polish language, politically crafted to enable target audience give diverse interpretations to the message conveyed by the source. The book shows also the dissensual value-choosing relationships between politics, communication, rhetorical tropes, and social media. "The primary strength of Folorunso's book resides in its rhetorical emphasis particularly in regard to the uses of images, campaigns, drama, and social media in politics, as essential skills needed in a democratic community consciously driven by charismatic and/or transformational leadership" (Rhetoric Society of Africa).

Mcquail S Reader In Mass Communication Theory [PDF Download]

McQuail s Reader in Mass Communication Theory PDF
Author: Denis McQuail
Publisher: SAGE
Release Date: 2002-04-22
ISBN: 9780761972433
Size: 22.15 MB
Format: PDF, Docs
Category : Social Science
Languages : en
Pages : 427
View: 242

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McQuail's Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to McQuail's Mass Communication Theory, it can also function independently of that text. provides an invaluable resource of key statements drawn from communication studies, media sociology, and cultural studies, and includes an overview essay and section introductions which place the readings in their theoretical and methodological context. Designed as a companion to , it can also function independently of that text.

Dynamics Of Intercultural Communication [PDF Download]

Dynamics of Intercultural Communication PDF
Author: Carley H. Dodd
Publisher: WCB/McGraw-Hill
Release Date: 1987
ISBN:
Size: 32.31 MB
Format: PDF, Mobi
Category : Changement social
Languages : en
Pages : 316
View: 7481

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Dynamics Of Comets And Asteroids And Their Role In Earth History [PDF Download]

Dynamics of Comets and Asteroids and Their Role in Earth History PDF
Author: Shin Yabushita
Publisher: Springer Science & Business Media
Release Date: 2013-06-29
ISBN: 9401713219
Size: 61.65 MB
Format: PDF, Kindle
Category : Science
Languages : en
Pages : 292
View: 6765

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The last decade of this century has seen a renewed interest in the dynamics and physics of the small bodies of the Solar System, Asteroids, Comets and Meteors. New observational evidences such as the discovery of the Edgeworth-Kuiper belt, refined numerical tools such as the symplectic integrators, analytical tools such as semi-numerical perturbation algorithms and in general a better understanding of the dynamics of Hamiltonian systems, all these factors have converged to make possible and worthwhile the study, over very long time spans, of these "minor" objects. Also the public, the media and even some political assell}blies have become aware that these "minor" objects of our planetary environnement could become deadly weapons. Apparently they did have a role in Earth history and a role more ominous than "predicting" defeat (or victory, why not?) to batches of credulous rulers. Remembering what may have happened to the dinosaurs but keeping all the discretion necessary to avoid creating irrational scares, it may not be unwise or irrelevant to improve our knowledge of the physics and dynamics of these objects and to study in particular their interactions with our planet.

Dynamics Of International Advertising [PDF Download]

Dynamics of International Advertising PDF
Author: Barbara Mueller
Publisher: Peter Lang
Release Date: 2011
ISBN: 9781433103841
Size: 15.64 MB
Format: PDF
Category : Business & Economics
Languages : en
Pages : 368
View: 4619

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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

The Psychology Of Music In Multimedia [PDF Download]

The psychology of music in multimedia PDF
Author: Siu-Lan Tan
Publisher: OUP Oxford
Release Date: 2013-06-27
ISBN: 0191503266
Size: 65.89 MB
Format: PDF, Kindle
Category : Psychology
Languages : en
Pages : 456
View: 2741

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For most of the history of film-making, music has played an integral role serving many functions - such as conveying emotion, heightening tension, and influencing interpretation and inferences about events and characters. More recently, with the enormous growth of the gaming industry and the Internet, a new role for music has emerged. However, all of these applications of music depend on complex mental processes which are being identified through research on human participants in multimedia contexts. The Psychology of Music in Multimedia is the first book dedicated to this fascinating topic. The Psychology of Music in Multimedia presents a wide range of scientific research on the psychological processes involved in the integration of sound and image when engaging with film, television, video, interactive games, and computer interfaces. Collectively, the rich chapters in this edited volume represent a comprehensive treatment of the existing research on the multimedia experience, with the aim of disseminating the current knowledge base and inspiring future scholarship. The focus on empirical research and the strong psychological framework make this book an exceptional and distinctive contribution to the field. The international collection of contributors represents eight countries and a broad range of disciplines including psychology, musicology, neuroscience, media studies, film, and communications. Each chapter includes a comprehensive review of the topic and, where appropriate, identifies models that can be empirically tested. Part One presents contrasting theoretical approaches from cognitive psychology, philosophy, semiotics, communication, musicology, and neuroscience. Part Two reviews research on the structural aspects of music and multimedia, while Part Three focuses on research examining the influence of music on perceived meaning in the multimedia experience. Part Four explores empirical findings in a variety of real-world applications of music in multimedia including entertainment and educational media for children, video and computer games, television and online advertising, and auditory displays of information. Finally, the closing chapter in Part Five identifies emerging themes and points to the value of broadening the scope of research to encompass multisensory, multidisciplinary, and cross-cultural perspectives to advance our understanding of the role of music in multimedia. This is a valuable book for those in the fields of music psychology and musicology, as well as film and media studies.